FIVE TIPS FOR AUDIENCE ENGAGEMENT

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FIVE TIPS FOR AUDIENCE ENGAGEMENT

When presenting to large or small audiences, ensuring your audience is engaged is the key to successful outcomes. You can have the best written notes or the best power point presentation, but if you haven’t engaged your audience, you might as well be speaking in front of the mirror at home.

Here are five tips for engaging your audience:

  1. Be relevant. You might know a great deal about your subject area, but is this relevant to your audience? Don’t be afraid to value add, but stay on topic.
  2. Know your audience and tailor your presentation to them. You can deliver the same presentation to a group of young apprentices as you can to the executive team, however your language, tone and examples must be relevant.
  3. Treat people’s time as precious. Be timely, if your session is from9am – 10am, start at 9am and finish by 10am. Not 10.20am or later. Your audience will start getting fidgety after 10am.
  4. Don’t deliver death by power point. Visual aids are important and a great way to further enhance your message, just be careful not to have great chunks of your presentation on power points. If you have your whole presentation typed on there, people will spend all their time reading the powerpoint rather than listening to you. Use images and words to stimulate your audience and paint a picture.
  5. Develop great communication skills. Your role as a trainer, presenter or educator is essentially to communicate a key message or multiple messages. Hone your skills and always look to improve.

Effective presenters are valuable. If you respect your role and always continue to improve, you can ensure you will be continuing to engage audiences now and into the future.

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